What We Did For Achieving the 70% Result within a 3 Month
The Challenge
Margshree Classes had a website, but they failed to generate the necessary results. The website wasn’t working effectively due to a number of problems:
Poor Website Design: The existing website was outdated and not user-friendly, which led to a high bounce rate. Visitors were not staying long enough to explore the services offered, resulting in missed opportunities for student enrollment.
Lack of SEO Optimization: The website was not showing up in relevant search engine results because it had low to no SEO optimization. It was challenging for prospective students to find Margshree Classes when looking for coaching services online due to its lack of visibility.
Unoptimized Pages: Many of the pages on the site were not properly optimized for search engines or user experience. The content was not targeted to the right keywords, and the site structure did not support easy navigation or efficient indexing by search engines.
Low Traffic and Engagement: Due to the above issues, the website was not attracting significant traffic, and the few visitors who did land on the site were not engaging with the content or converting into leads.
Our Approach
To solve these difficulties, we crate and plan a comprehensive digital marketing strategy that focused on website redesign, content optimization, and a multi-faceted SEO approach. Our goal was to enhance the user experience, improve the site’s visibility in search engines, and ultimately drive more qualified traffic to the site.
Website Redesign
User-Centric Design: We start by redesigning the website with a modern, clean, and user-friendly interface. The new design focused easy navigation, clear calls to action, and a visually pleasing yet useful layout.
Responsive Design: We ensured the new site was fully responsive, providing an optimal viewing experience across all devices, including desktops, tablets, and smartphones. This was crucial given the increasing number of users accessing educational content on mobile devices.
Content Strategy and Optimization:
Creating Essential Pages: We identified the key pages that were missing from the original site and created new ones, such as detailed course pages, testimonials, and a blog section. These pages were designed to provide valuable information to potential students and improve the site’s overall structure.
Keyword Research: We conducted extensive keyword research to identify the most relevant and high-impact keywords for Margshree Classes. This included terms related to their core offerings (IIT JEE, NEET, CUET coaching) as well as location-based keywords to attract local students.
Content Optimization:Using our keyword research, we optimized the content on each page. This involved rewriting existing content to include targeted keywords, improving meta tags (titles, descriptions), and ensuring that the content was engaging and informative for the audience.
Comprehensive SEO Strategy
On-Page SEO:
We optimized all on-page elements, including meta tags, headings, images, and internal links. This made the website more search engine-friendly and ensured that each page was properly indexed.
We also focused on improving the page load speed, which is a critical factor in both user experience and SEO rankings.
Off-Page SEO:
We built high-quality backlinks from reputable educational websites, blogs, and forums to improve the site’s authority and trustworthiness in the vision of search engines.
We also engaged in social media marketing, promoting the content on platforms like Facebook and Instagram to drive traffic and build brand awareness.
Technical SEO:
We conducted a thorough technical SEO audit to identify and fix any issues that could be affecting the site’s performance. This included optimizing the website’s XML sitemap, fixing broken links, and improving the overall site structure.
We also implemented schema markup to enhance the way the website appeared in search engine results, helping it stand out with rich snippets.
Local SEO:
Given that Margshree Classes operates in Delhi, we focused heavily on local SEO. We optimized their Google My Business profile, ensuring that their business information was accurate and up-to-date. We also encouraged students to leave positive reviews, which helped boost the institution’s credibility and visibility in local search results.
We also created location-specific content to attract students from different parts of Delhi and nearby regions.
Content Marketing & Blogging:
To support ongoing SEO efforts, we developed a content marketing strategy that included regular blog posts on topics relevant to IIT JEE, NEET, and CUET aspirants. This not only helped in targeting long-tail keywords but also positioned Margshree Classes as a thought leader in the education space.
Results:
Our comprehensive approach delivered impressive results in a relatively short period. Within less than three months, Margshree Classes saw a significant improvement in their online presence:
Increased Traffic: The website’s traffic increased substantially, with more visitors coming from organic search results. This was a direct result of the improved SEO and content optimization.
Higher Search Engine Rankings: Margshree Classes started ranking on the first page of Google for several key search terms related to their coaching services. This increased visibility helped them reach a larger audience of potential students.
Improved User Engagement: The redesigned website, with its user-friendly layout and optimized content, led to lower bounce rates and higher engagement. Visitors were spending more time on the site, exploring the various courses and offerings.
Boost in Leads and Enrollments: The combination of higher traffic and better engagement resulted in more inquiries and a noticeable increase in student enrollments.
Website Traffic: Increased to 2,000 visits per month.
The transformation was amazing. The increase in website performance, combined with our focused advertising efforts, led to a significant rise in student enrollment. St. Peter’s Law Academy witnessed an important rise in visibility and was able to recruit more students who were truly interested in their programs. Social Media and SEO helps a lot to enhance the overall website’s performance from start to end.
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Client Feedback: Margshree Classes was extremely satisfied with the results. They appreciated the professional and systematic approach we took in addressing their challenges. The client particularly noted the quick turnaround in performance, with significant improvements visible within just three months. Their positive feedback highlighted the effectiveness of the new website design, the targeted SEO strategy, and the overall increase in their online visibility.
This case study demonstrates how a well-planned and executed digital marketing strategy can turn around an underperforming website, leading to increased visibility, higher traffic, and tangible business growth. Margshree Classes Pvt. Ltd. is now better positioned on search engine to attract and enroll students.
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