Ad Age Media Services Used
Search Engine Optimization
Paid Marketing
Project Overview
Vitti Living is a top luxury furniture brand that creates high-quality, custom-made furniture for both homes and offices. Known for their exceptional craftsmanship, stylish designs, and premium materials, Vitti Living offers a wide range of luxurious furniture that enhances any space. Their collection includes everything from custom sofas to unique office furniture, all designed for comfort and elegance.
Vitti Living had a strong reputation in the offline market, they struggled to bring that same luxury experience on the internet. They wanted to improve their online presence and become a well-known name in the digital market for luxury furniture. Vitti Living aimed to not only get more visibility but also build a strong brand reputation online, making sure they stood out in a competitive market.
Their goal was to reach more potential customers, attract people looking for high-end furniture, and ultimately increase sales through smart online marketing strategies, both organic and paid.
The Result
Our Approaches For Outstanding Results
- ● Increased Website Traffic: SEO efforts helped the website rank higher for key luxury furniture-related searches, resulting in more organic visits.
- ● Higher Quality Leads: Google Ads, Facebook, and Instagram campaigns targeted the right audience, bringing in more qualified leads with a higher likelihood of conversion.
- ● Sales Increase: Paid marketing campaigns contributed directly to increased sales, with more inquiries and higher engagement on their online store.
- ● Stronger Brand Presence: The luxury branding was reinforced across all digital channels, helping Vitti Living position itself as a premium furniture provider online.
SEO and Paid Marketing Strategies
SEO Optimization
We optimized Vitti Living’s website with relevant keywords for luxury furniture, improving search engine rankings and driving organic traffic. The website was also made mobile-friendly and faster for a better user experience.
Google Ads Campaigns
Targeted Google Ads were created using high-value keywords related to luxury furniture, ensuring the ads reached the right customers looking for premium products, driving quality traffic to the site.
Facebook & Instagram Ads
We designed visually appealing ads on Facebook and Instagram, targeting people interested in luxury living and home decor, which helped engage a high-end audience and increase website visits.
Audience Segmentation
Ads were customized to specific demographics based on location, income, and interests, ensuring the campaigns reached the most relevant and accurate audience, boosting lead quality and conversions.
Continuous Monitoring & Optimization
We regularly tracked and optimized campaign performance, adjusting bidding strategies and ad targeting to improve results and maximize ROI on both organic and paid channels.
The Challenge
Vitti Living, despite its strong offline reputation, struggled with low online visibility and difficulty reaching the right audience. Their digital marketing efforts were not effectively driving high-quality leads or reinforcing their luxury brand image
- ● Low Online Visibility: While Vitti Living had a strong reputation, their website wasn’t ranking high on search engines, making it hard for potential customers to find them.
- ● Lack of Targeted Reach: Their online ads were not reaching the right audience, and they struggled to generate high-quality leads from digital marketing.
- ● Inconsistent Brand Awareness: Despite being known offline, their online branding wasn’t as strong, making it hard for customers to associate the brand with luxury and premium quality.
- ● Competitive Market: The luxury furniture market is highly competitive, and Vitti Living needed to distinguish itself from other high-end brands online.
Client Feedback
Ad Age Media has been a game-changer for our online presence. Their expert SEO and targeted paid advertising strategies helped us connect with the right audience, and we’ve seen a noticeable increase in website traffic and sales. They took the time to understand our brand and goals, which made all the difference. We’re thrilled with the results and excited to continue working together to grow our brand even more
