Ad Age Media Services Used
Off-Page SEO
Project Overview
The Perth Lawyer is a group of Perth-based local lawyers and solicitors, committed to connecting clients with the best legal professionals quickly and efficiently. Founded in 2018, the company aims to simplify the process of finding and consulting with experienced lawyers for various legal matters.
Despite offering quality legal services, The Perth Lawyer faced challenges in online visibility and search engine rankings. Their website struggled to appear on the first page of Google for relevant legal service searches, making it difficult for potential clients to discover them. To strengthen their online presence and increase inbound inquiries, they required a focused Off-Page SEO strategy to improve their authority and keyword rankings.
The Results
Approaches For the Better Results
To boost The Perth Lawyer’s search rankings and online authority, we developed a targeted Off-Page SEO strategy, focusing on high-quality link building, local SEO, and brand awareness.
Keyword-Driven Link Building
- → Conducted in-depth research to identify high-priority legal keywords such as “Best Lawyers in Perth”, “Perth Law Firm”, and “Legal Consultation Perth.”
- → Built high-quality backlinks from authoritative legal websites, directories, and blogs.
- → Created guest posts on reputable law-related websites to improve search rankings.
Local SEO & Citations
- → Registered The Perth Lawyer on top local directories and legal-specific listing sites.
- → Ensured NAP (Name, Address, Phone Number) consistency across all online directories.
- → Optimized their Google My Business listing to improve local search visibility.
- → Encouraged client reviews to strengthen credibility and increase local search rankings.
Content Marketing & Digital PR
- → Published high-quality legal blogs and case studies on external platforms.
- → Acquired legal directory citations and mentions on authoritative websites.
- → Engaged in online legal forums and Q&A platforms like Quora to build trust and drive referral traffic.
Social Media & Brand Awareness
- → Promoted legal content through social media channels to drive engagement.
- → Created shareable infographics and legal guides to generate natural backlinks.
- → Partnered with legal influencers and bloggers for brand mentions and credibility.
Technical & Competitive Analysis
- → Monitored competitor backlink profiles and implemented strategies to gain stronger links.
- → Used SEO tools like Ahrefs and SEMrush to track link-building progress and keyword improvements.
- → Regularlybacklinks audit to remove toxic or low-quality links that could harm SEO rankings.
Months of Result Transformation
Our Off-Page SEO efforts delivered outstanding results for The Perth Lawyer within a few months
- ✅ Improved Search Rankings: The website ranked on the first page for high-priority legal keywords.
- ✅ Higher Domain Authority: The authority score significantly increased due to high-quality backlinks.
- ✅ Boosted Organic Traffic: A noticeable surge in visitors actively searching for legal services in Perth.
- ✅ Stronger Local SEO: Enhanced Google My Business visibility led to increased local inquiries.
- ✅ Increased Brand Recognition: More mentions on legal blogs and directories strengthened online credibility.
- ● High-Quality Backlinks: Focused on earning links from reputable legal and business sites.
- ● Local SEO Enhancements: Strengthened local citations and optimized Google My Business.
- ● Content & Brand Mentions: Increased authority with strategic digital PR and guest blogging.
- ● Competitive Analysis: Continuously monitored and adapted to outperform competitors.
- ● Consistent SEO Monitoring: Regular audits and link-building ensured long-term results.
The Challenge
The Perth Lawyer needed an Off-Page SEO strategy to enhance their search engine rankings and increase organic traffic.
Low Domain Authority: Their website lacked quality backlinks, impacting its authority in search engines.
Poor Keyword Rankings: Important legal-related keywords were not ranking on the first page.
Limited Online Visibility: Their competitors had a stronger backlink profile, making it difficult to compete in search results.
Lack of Local Citations: Limited online directory presence in Perth affected their local SEO performance.
Minimal Brand Mentions: Their digital footprint needed expansion through mentions on relevant legal forums, directories, and blogs.
Client Feedback
Ad Age Media Resources gave us exceptional results. Their Off-Page SEO strategy helped us rank on the first page for key legal searches, significantly increasing client inquiries. The boost in domain authority and local SEO made a huge impact. Thanks to their expertise, The Perth Lawyer is now a trusted name in Perth’s legal industry.
