Pesofts

Complete Digital Marketing Transformation

We focused on improving Pesofts’s online presence with a full strategy that included SEO, paid marketing, website design, content creation, and social media marketing. By working together, we were able to address all their challenges and help them get more attention from the right customers.

SEO Strategy & Website Optimization

• ● Keyword Research & Optimization: We identified the best keywords that people were searching for related to online exams and job interviews, then optimized the website content with those words.
• ● On-Page SEO: We updated the website with relevant keywords, meta descriptions, and headings to improve its search engine ranking.
• ● Technical SEO: We made sure the website was fast, mobile-friendly, and easy to navigate, which helped reduce bounce rates and improved user experience.

Paid Marketing Campaigns

• ● Google Ads: We set up targeted ads to attract people who were actively searching for online exam and recruitment software. These ads helped bring in more traffic from users who were more likely to convert.
• ● Social Media Advertising: We created specific ad campaigns for Facebook, LinkedIn, and Instagram to reach professionals in the HR, education, and recruitment sectors.
• ● Conversion Tracking & Adjustments: We monitored the performance of all ads to see what was working and made changes to improve the results.

Project Strategy & Planning

• We worked closely with Pesofts to understand their business goals and target audience. This helped us create a clear plan to achieve those goals
• Custom Marketing Plan: We built a marketing strategy that was focused on Pesofts’s specific needs and objectives.
• Flexible Campaigns: We created campaigns that could be adjusted as Pesofts grew and expanded into new markets.

Graphic Design & Branding

• ● Pesofts’s website needed a new design to make it more attractive and easier to use
• ● We redesigned the website to ensure it was simple to navigate and that users could quickly find what they were looking for. We also added clear calls to action (CTAs) to help guide visitors to take action.
• ● The website’s design was updated with modern visuals and icons that better reflected Pesofts’s brand image.
• ● We made sure all the visuals, from the website to the ads and social media, were consistent with Pesofts’s brand identity.

Content Creation & Optimization

We created new content and updated existing content on the website to make it more engaging and informative. We wrote blog posts, articles, and case studies that addressed the challenges Pesofts’s target audience faced, helping to position Pesofts as an expert in online exam and recruitment solutions.

Additionally, we improved existing website content to make it more relevant and optimized for search engines, which helped increase traffic and conversions. We also produced visual and video content, including explainer videos and infographics, that simplified the features of Pesofts’s products, aiding visitors in better understanding the value offered by the company.

Social Media Marketing

We improved Pesofts’s social media presence to help them engage with more people. This included regular posting on platforms like LinkedIn, Facebook, and Instagram, where we shared useful content, product updates, and customer stories to increase engagement.

We focused on engagement with followers by responding to comments and messages, creating polls, and initiating conversations to build a stronger online community. Additionally, we ran targeted social media ads designed specifically for HR professionals, recruiters, and educational institutions, which helped attract more qualified leads.

The Challenge

Pesofts offered a great product, but their online presence was not reaching the right people. Their website wasn’t ranking well on search engines, and their marketing efforts weren’t producing good results. Although they had a strong position in the SAAS market, it was hard for potential customers to find them online.

• ● Low Website Visibility: Pesofts’s website wasn’t ranking for important search terms related to online exams and recruitment software, making it difficult for people to find them.
• ● Ineffective Paid Marketing: Pesofts’s paid ads were not generating the returns they expected, and the ROI was low.
• ● Outdated Website Design & Content: The website was not designed to attract and convert visitors. The content also needed to be updated and optimized to clearly explain the benefits of their products.
• ● Underperforming Social Media Presence: Pesofts’s social media accounts were not generating much engagement, and they weren’t reaching their target audience effectively.