Ad Age Media Services Used
Search Engine Optimization
Content Writing
Project Overview
Margshree Classes Pvt. Ltd. is a popular school in Delhi that helps students get ready for tough exams like IIT JEE, NEET, and CUET. They’ve been around for a while and are known for doing a great job, helping lots of students reach their study goals.
In today’s world, where everything is online, Margshree Classes knew they had to be better on the internet to reach more kids and keep up with other schools. They wanted to use the web to find students not just in Delhi but everywhere, because more and more people look for school stuff online.
The Result
Our Approaches For Outstanding Results
- ● A substantial increase in website traffic, particularly from organic search.
- ● Improved search engine rankings, with the site appearing on Google’s first page for key terms.
- ● Better user engagement with lower bounce rates and longer visit durations.
- ● A significant rise in leads and student enrollments.
Website Transformation
Website Redesign
- ● User-Centric Design: A modern, clean, and user-friendly redesign was implemented to improve navigation, add clear calls to action, and enhance visual appeal.
- ● Responsive Design: Ensured the site was accessible and functional on all devices, especially mobile, which is increasingly important for educational content.
Content Strategy and Optimization
- ● Creating Essential Pages: Added necessary pages like detailed course pages, testimonials, and a blog to provide value and improve site structure.
- ● Keyword Research: Identified key phrases relevant to their services and location to optimize content.
- ● Content Optimization: Updated content with targeted keywords, improved meta tags, and focused on engagement and information.
Comprehensive SEO Strategy
- ● On-Page SEO: Enhanced all on-page elements for better search engine indexing and user experience, including speed optimization.
- ● Off-Page SEO: Built backlinks from credible sources and used social media to increase traffic and brand recognition.
- ● Technical SEO: Performed a technical audit to fix site performance issues, optimized sitemap, and used schema markup.
- ● Local SEO: Optimized for local searches in Delhi, including Google My Business updates and encouraging reviews.
- ● Content Marketing: Regular blog posts were introduced to position Margshree Classes as an authority in education, aiding SEO and engagement.
The Challenge
Margshree Classes faced several challenges with their original website: it was outdated, which resulted in a high bounce rate due to a poor user experience. Additionally, there was a lack of SEO optimization, causing the website to not appear in relevant search results, making it difficult for potential students to find them. Many of the site’s pages were unoptimized for both SEO and user experience, with content not targeting relevant keywords and a structure that made navigation difficult. As a result, the site suffered from low traffic and engagement, with very few visitors converting into leads.
Client Feedback
Ad Age Media Resources transformed our online presence. Their work was fantastic, making our site user-friendly and boosting our visibility. We’re seeing more students enroll thanks to their previous efforts. We are even struggling to engaging our local students. We’re thrilled and looking forward to more growth with them.
