Ad Age Media Services Used
Search Engine Optimization
Project Overview
Career Endeavour is a leading coaching institute providing high-quality coaching for NEET, UGC NET, GATE, and CSIR NET. Known for its experienced faculty and comprehensive study materials, the institute has helped numerous students achieve their academic goals.
Career Endeavour coaching institute have strong reputation but faced challenges in ranking for competitive keywords on search engines, making it difficult for students to find them online. Their primary goal was to improve visibility for key search terms such as “NEET Online Classes” and “Online NEET Test Series” while also enhancing their local SEO presence in Delhi.
To address these challenges, Career Endeavour needed a well-structured SEO strategy that would increase their website’s organic traffic, improve search rankings, and attract more students searching for NEET and other competitive exam coaching in Delhi.
Our Approaches For Outstanding Results
Approaches For Career Endeavour’s Results
To help Career Endeavour achieve its SEO goals, we implemented a strategic SEO plan focused on keyword research, on-page optimization, technical SEO improvements, and local SEO enhancements.
Keyword Research
- ● We conducted in-depth keyword research to identify high-traffic, student-focused search terms.
- ● Special attention was given to ranking their priority keywords: “NEET Online Classes” and “Online NEET Test Series.“
- ● Additional relevant keywords were also targeted to improve overall visibility.
On-Page SEO
- ● Optimized website content by incorporating selected keywords naturally.
- ● Improved meta titles, meta descriptions, and header tags to enhance search engine indexing.
- ● Structured website content to ensure it was user-friendly and SEO-optimized.
Technical SEO Improvements
- ● Enhanced website speed and responsiveness to ensure seamless user experience.
- ● Fixed broken links, improved URL structures, and added alt tags to images for better search engine ranking.
- ● Ensured mobile optimization to capture traffic from students using smartphones for research.
Local SEO for Delhi
- ● Optimized Google My Business (GMB) profile to improve visibility in local search results.
- ● Incorporated location-based keywords such as “NEET Coaching in Delhi” and “Best NEET Classes in Delhi.“
- ● Encouraged student reviews to build credibility and enhance trust in the local market.
Regular Monitoring and Updates
- ● Tracked keyword rankings and website performance using Google Analytics and Search Console.
- ● Made ongoing adjustments to content and SEO strategies based on performance data.
- ● Continued optimization efforts to maintain and improve rankings over time.
Three Months of Result Transformation
Higher Search Rankings: Career Endeavour started ranking on the first page for their priority keywords “NEET Online Classes” and “Online NEET Test Series.”
Increased Website Traffic: Organic traffic to their website saw a significant boost, leading to higher engagement and inquiries.
Stronger Local Presence: Optimizing their Google My Business profile resulted in increased visibility for students searching for NEET coaching in Delhi.
Higher Student Enrollment: Improved search rankings and website traffic translated into a noticeable rise in student inquiries and enrollments.
- ✅ Targeted Keyword Optimization: Focused on ranking for the most relevant and high-traffic keywords.
✅ Local SEO Strategy: Enhanced Google My Business and local keywords to attract students in Delhi.
✅ Technical Enhancements: Improved website speed, mobile-friendliness, and overall site health.
✅ Continuous Monitoring Regular updates ensured sustained SEO growth and visibility.
The Challenge
Career Endeavour’s website was not ranking on the first page of Google for crucial industry-related keywords. As a result, students searching for online NEET coaching and test series were not able to find their website.
Additionally, there were gaps in keyword optimization, technical SEO issues, and a lack of strong local SEO strategies that could drive organic traffic from Delhi-based students.
With intense competition from other coaching institutes, Career Endeavour needed a targeted SEO approach to improve their rankings and strengthen their digital presence.
Client Feedback
Ad Age Media Resources delivered exactly what we needed—higher rankings, more traffic, and increased student inquiries. Their strategic SEO approach made us more visible to the right audience. We appreciated their expertise, attention to detail, and consistent results. Thanks to them, Career Endeavour now stands stronger online.”
