Ad Age Media Services Used
Social Media Advertising
Pay-Per-Click Marketing
Project Overview
B.L & Sons Jeweller is a renowned jewelry brand known for its exquisite collection of gold, diamond, and silver jewelry. The company has been serving customers with high-quality craftsmanship and unique designs. To expand its reach and attract more customers, B.L & Sons Jeweller needed a strong online presence and effective marketing strategies.
Despite having a loyal customer base, they faced challenges in driving local and statewide sales through digital channels. They wanted to leverage online marketing tools like Facebook Ads, Instagram Ads, and Google Ads to boost brand visibility, attract potential buyers, and increase sales.
The Result
Our Approaches For Outstanding Results
- ● Increased Online Sales: A 60% boost in online sales within the first three months of running ads.
- ● Higher Engagement: Facebook and Instagram Ads generated thousands of interactions, improving brand awareness.
- ● Improved Ad Efficiency: Achieved a 3.5x ROAS (Return on Ad Spend), making digital marketing a profitable channel.
- ● Stronger Local Presence: Google Ads significantly increased store visits and calls from potential customers.
- ● Better Customer Retargeting: Retargeting ads brought back abandoned shoppers, increasing conversions.
✅ Highly Targeted Ads: Focused on reaching the right audience at the right time.
✅ Optimized Ad Spend: Ensured maximum ROI with budget-efficient ad strategies.
✅ Compelling Visuals & Messaging: Used high-quality images and persuasive copy to attract buyers.
✅ Continuous Monitoring & Optimization: Regular performance tracking and adjustments ensured sustained success.
✅ Retargeting Strategy: Captured lost sales opportunities by re-engaging potential buyers.
Online Marketing Transformation
We developed a data-driven and conversion-focused online marketing strategy, utilizing Facebook Ads, Instagram Ads, and Google Ads
(PPC) to maximize their reach and sales.
Targeted Facebook & Instagram Ads
- ● Created visually appealing ad creatives showcasing their best-selling jewelry collections.
- ● Run engagement and conversion campaigns targeting potential buyers based on demographics, interests, and purchasing behavior.
- ● Implemented retargeting ads to reach customers who previously visited the website but didn’t make a purchase.
- ● Used carousel and video ads to highlight different jewelry collections for different occasions (weddings, festivals, everyday wear, etc.).
Google Ads Strategy
- ● Implemented Google Search Ads targeting high-intent keywords like “gold jewelry in delhi”, “diamond rings online”, and “best jewellers near me.”
- ● Designed Google Shopping Ads to showcase product images and pricing directly on search results, increasing click-through rates.
- ● Used Google Display Ads to remarket products to potential buyers across various websites and apps.
- ● Set up location-based ads to capture the local audience searching for jewelry stores near them.
Audience Segmentation & Optimization
- ● Segmented audiences based on purchase intent, age, location, and interests to maximize ad efficiency.
- ● A/B tested different ad creatives and copy to identify high-performing ads.
- ● Continuously optimized campaigns by adjusting bid strategies, targeting settings, and ad placements.
Performance Tracking & Reporting
- ● Monitored ad performance using Google Analytics and Facebook Pixel to track customer interactions and conversions.
- ● Regularly analyzed data to refine targeting strategies and improve ROI.
- ● Provided monthly performance reports with insights and recommendations for further improvements.
The Challenge
B.L & Sons Jeweller sought to increase their online engagement and sales but faced several obstacles.
- ✔️ Limited Online Visibility: Their brand awareness was restricted to offline customers, limiting their market potential.
- ✔️ Low Conversion Rate: Despite some online traffic, the conversion rate was not satisfactory.
- ✔️ High Competition: Competing against established online jewelry brands was a major challenge.
- ✔️ Targeting Local & Statewide Audiences: They wanted to reach local customers efficiently while also expanding across the state.
- ✔️ Optimizing Ad Spend: Ensuring a high return on ad spend (ROAS) while maintaining a cost-effective budget.
Client Feedback
Ad Age Media Resources transformed our online presence with highly effective digital marketing strategies. Their targeted Facebook, Instagram, and Google Ads boosted our engagement, sales, and brand visibility. The team’s expertise and continuous optimization delivered exceptional ROI. We highly recommend them for results-driven digital marketing!
