Ad Age Media Services Used
Search Engine Optimization
Project Overview
ARKA 360 is a leading energy industry innovator specializing in solar software design. Founded in 2017 by an IIT alumnus, the company aims to accelerate global solar adoption by empowering solar installers with advanced tools. ARKA 360 offers cutting-edge software solutions for 3D modeling, CRM, energy simulations, and project management, streamlining the entire solar installation process.
Despite having a powerful product, ARKA 360 faced challenges in achieving strong search engine visibility. Their website was not ranking well for essential keywords, making it difficult for solar professionals to find their services online. Their primary goal was to improve rankings for key terms related to solar design software and industry-specific solutions, ensuring that their platform reached a broader audience of solar professionals.
Our Approaches For Outstanding Results
Approaches For ARKA 360 Results
To enhance ARKA 360’s SEO performance, we implemented a comprehensive strategy focusing on keyword research, on-page optimization, technical SEO improvements, and industry-specific SEO enhancements.
We optimized the site’s content with relevant keywords, enhanced user experience, and ensured mobile responsiveness. We focused on local SEO, including optimizing their Google My Business profile and encouraging patient reviews to boost local search visibility.
Keyword Research
- → Conducted in-depth keyword research to identify high-value search terms relevant to solar software and installation solutions.
- → Focused on ranking key terms like “solar design software,” “best solar CRM,” and “solar panel efficiency optimization.”
- → Identified additional long-tail keywords to improve search relevance and organic traffic.
On-Page SEO
- → Optimized website content by integrating targeted keywords naturally.
- → Improved meta titles, meta descriptions, and header structures to align with search engine best practices.
- → Enhanced website content to be both informative and SEO-optimized.
Technical SEO Improvements
- → Boosted website speed and responsiveness for a seamless user experience.
- → Fixed broken links, optimized URL structures, and added alt text to images for better search engine indexing.
- → Ensured full mobile optimization to capture traffic from users researching on various devices.
Industry-Specific SEO Enhancements
- → Created and optimized content tailored to solar industry professionals.
- → Incorporated industry-relevant keywords, including “solar proposal software” and “solar system project management.”
- → We start creating high-quality backlink creation from authoritative sources in the renewable energy sector.
Regular Monitoring and Updates
- → Continuously tracked website performance using Google Analytics and Search Console.
- → Implemented ongoing adjustments to maintain and improve rankings.
- → Monitored industry trends to ensure content remained relevant and competitive.
Few Month of Result Transformation
✅ Higher Search Rankings: ARKA 360 achieved first-page rankings for priority keywords such as “solar design software” and “best solar CRM.”
✅ Increased Website Traffic: Organic traffic significantly increased, leading to higher engagement and product inquiries.
✅ Improved Industry Recognition: Enhanced visibility established ARKA 360 as a go-to solution for solar professionals.
✅ Higher Lead Generation: More professionals discovered ARKA 360’s solutions, resulting in increased sign-ups and software demo requests.
● Targeted Keyword Optimization:
- Focused on high-value industry-specific keywords.
● Technical Enhancements:
- Improved website speed, mobile usability, and overall site health.
● Industry-Specific Content:
- Created and optimized content to attract solar professionals.
● Ongoing Monitoring:
- Regular tracking and updates ensured sustained SEO growth.
The Challenge
ARKA 360’s website lacked visibility for crucial industry-related keywords. As a result, solar professionals searching for advanced solar design software were unable to discover their platform.
Also their website required better keyword optimization, stronger technical SEO, and a more refined content strategy to compete in a rapidly evolving and highly competitive market.
To improve their reach and establish ARKA 360 as a leading name in solar software solutions, a focused and data-driven SEO approach was needed.
Client Feedback
Ad Age Media Resources has greatly improved our online presence. Their SEO strategy helped us increase search rankings and attract more visitors. We’ve seen positive results in a short time and are impressed with their professional approach. We highly recommend their services for anyone looking to enhance their digital visibility.
