Ad Age Media Services Used
Search Engine Optimization
Project Overview
Nanavati Max Hospital, located in Mumbai, is one of India’s leading healthcare institutions. Specializing in cardiology, oncology, neurology, orthopedics, and critical care, the hospital is renowned for providing world-class healthcare services with advanced technology and a patient-first approach. With a solid offline reputation, Nanavati Max has earned the trust of many patients in India.
Despite its strong reputation, the hospital struggled with building an online presence. Their website wasn’t ranking well, making it hard for potential patients to find them. They aimed to attract more local and out-of-state patients actively searching for healthcare services.
Nanavati Max Hospital needed an effective SEO strategy to boost search rankings, increase traffic, and enhance patient engagement, making it easier for patients to find and connect with the hospital.
Our Approaches For Outstanding Results
Approaches For Nanavati Hospital Results
To help Nanavati Max Hospital achieve their goals, we designed a step-by-step SEO plan that focused on improving website visibility and attracting local patients. We began with a comprehensive website audit to identify areas for improvement, followed by targeted keyword research.
We optimized the site’s content with relevant keywords, enhanced user experience, and ensured mobile responsiveness. We focused on local SEO, including optimizing their Google My Business profile and encouraging patient reviews to boost local search visibility.
Keyword Research
We started by identifying the most relevant and high-traffic healthcare-related keywords. This included terms patients commonly use when searching for services like Nanavati Max Hospital in Mumbai.
On-Page SEO
We optimized all key pages on the website by adding relevant keywords to titles, headings, and content, ensuring they aligned with the search terms patients were most likely to use. Clear and engaging meta descriptions were written to improve click-through rates and attract more visitors.
Additionally, we structured the pages in a way that made them both user-friendly and search engine-friendly, enhancing the overall user experience while boosting search engine rankings.
Technical SEO Improvements
We improved the technical health of the website by increasing the page loading speed to enhance user experience and reduce bounce rates. We also ensured the site was mobile-friendly, providing a seamless experience across devices.
Broken links were fixed, and URL structures were optimized for better navigation and search engine visibility. Additionally, we added alt tags to all images to improve accessibility and boost SEO rankings.
Local SEO for Mumbai
We focused on enhancing the local SEO strategy by optimizing the hospital’s Google My Business profile, ensuring that all information was accurate and up-to-date. High-quality images were added to the profile, and regular posts were made to engage local audiences.
We also encouraged patient reviews, which helped build trust and improve the hospital’s visibility in local search results, making it easier for potential patients to find them.
Regular Monitoring and Updates
We continuously tracked the website’s performance, using tools like Google Analytics and Search Console. Based on the data, we made small tweaks to ensure steady growth in search rankings and traffic.
Few Month of Result Transformation
Higher Search Rankings: The hospital started appearing on the first page of Google for key healthcare-related searches, such as “best hospital in Mumbai,” “specialized treatments in Mumbai,” and “top healthcare services in Mumbai.”
Increased Website Traffic: The optimized content and improved rankings brought in significantly more visitors to their website.
Better Local Visibility: Their Google My Business profile attracted more local patients, increasing calls and appointment bookings.
Higher Patient Inquiries: With more visibility and engaging content, there was a noticeable rise in patient inquiries and bookings through the website.
- ● Targeted Keywords: We focused on the most relevant keywords that patients were searching for.
- ● Local SEO Focus: Optimizing their Google My Business profile connected them with more local patients in Mumbai.
- ● Technical SEO Improvements: Fixing the backend of the website made it faster and more search-friendly.
- ● Ongoing Optimization: Regular updates and monitoring ensured steady progress and results.
The Challenge
Nanavati Max Hospital’s website was not appearing on the first page of Google for important healthcare-related searches. This made it difficult for potential patients to discover their services.
Additionally, some pages lacked relevant keywords and search engine-friendly content, while the technical SEO elements of the website needed improvements. Competing with other well-known hospitals in a highly competitive market like Mumbai required a focused and effective SEO strategy.
Client Feedback
Ad Age Media Resources has greatly improved our online presence. Their SEO strategy helped us increase search rankings and attract more patients. We’ve seen positive results in a short time and are impressed with their professional approach. We highly recommend their services for anyone looking to enhance their digital visibility.
