Ad Age Media Services Used
Local SEO
Local Ads
Website Redesign
Content Optimization
Project Overview
Max Healthcare, a well-established and trusted name in the healthcare sector in New Delhi, India, had built a strong reputation offline but struggled to translate that success into the online space. Despite being a leading hospital, their digital presence was underperforming. The website was not user-friendly, did not rank well on search engines, and lacked the engagement needed to attract local patients.
The hospital faced challenges in reaching and engaging patients through digital channels, especially in a highly competitive healthcare sector. Max Healthcare approached us with the goal of improving their online visibility, establishing a stronger reputation in the digital space, and increasing patient engagement, particularly within New Delhi and all over India.
The goal was simple use online tools and smart plans to make the hospital more visible on the internet, easier to find on search engines, and connect with local patients just as well as they do in person.
Double Return ROI in 4 Months
Approaches For Max Health Care Results
We create the website look better and easy to use and all device responsive, which helped people find it. We also make sure it showed up more on Google for local folks by fixing up their Google My Business page. We came up with a plan that fit Max Healthcare just right, and we kept making changes to keep things getting better and better. They wanted to ensure that their online presence matched the excellence of their physical facilities and attracted more local patients who were actively searching for healthcare services.
- ● More Traffic: The improved website attracted a lot more visitors, many of whom were looking for healthcare services in New Delhi.
- ● Better Search Rankings: The website began appearing on the first page of Google for several important healthcare-related keywords.
- ● Increased Local Visibility: The hospital’s Google My Business profile gained more attention, bringing in more calls and inquiries from local patients.
- ● 2X ROI: For every rupee invested in our services, the hospital saw 2 times the return in terms of patient leads and revenue.
Just 3 Month Transformation
Website Redesign: We redesigned the website to make it simple and easy to navigate. We added key sections such as “Specialties,” “Doctor Profiles,” and “Book an Appointment” to help visitors find the information they needed quickly.
Content Optimization: We rewrote the content on the website to make it clear and easy to understand for patients. The content was also optimized with keywords to help the website rank better on search engines.
Keyword Research: Through detailed research, we found the most relevant and effective keywords related to healthcare services in New Delhi. These were strategically included in the website to help attract the right audience.
Search Engine Optimization: We improved the technical aspects of the website, such as making it mobile-friendly, speeding up its loading time, and adding proper meta tags and descriptions. On-page SEO techniques helped the website rank higher on Google.
Local SEO (Google My Business): To make the hospital more visible locally, we updated their Google My Business profile with accurate information, high-quality images, and regular posts. We also encouraged patient reviews, which helped build trust and attract more local traffic.
Monitoring and Adjustments: We tracked the website’s performance regularly and made small changes to keep improving results over time.
The Challenge
- ● Outdated Website: Max Healthcare’s website was difficult to navigate and lacked essential information, making it user-unfriendly.
- ● Low Search Engine Visibility: The website wasn’t ranking well on search engines, limiting its reach to potential patients.
- ● Weak Local SEO: The hospital wasn’t visible in local search results, missing opportunities to connect with patients in New Delhi.
- ● Low Engagement: The website lacked engaging content, leading to minimal visitor interaction and low conversion rates.
- ● High Competition: The competitive healthcare market in New Delhi made it crucial to stand out online.
- ● Inconsistent Online Branding: The online presence did not reflect the hospital’s trusted offline reputation, leading to a lack of confidence from potential patients.
Client Feedback
We’re really happy with what Ad Age Media did for us. They made our website easier to use and better for search engines. Now, we get way more people asking about our services and booking appointments, especially thanks to our better Google My Business profile. They came up with a plan just for us that helped us reach out to local patients. Now, our online image matches how well we’re known in person. Big thanks to them!
