Ad Age Media Services Used
S E O
Paid Marketing
Website Redesign
Graphic Designing
Project Overview
With the rise of online learning, St. Peter’s Law Academy found themselves in a competitive market where everyone’s looking to coaching online and want to study online also. They had tried different marketing agencies before, but none really hit the mark. They had a vision for their online presence but needed a partner who could turn that vision into reality. That’s when they decided to work with us.
St. Peter’s Law Academy helps people learn law and prepare for court jobs with courses from basic to advanced. They aimed for a website that would narrate their success, simplify sign-ups, and enhance online visibility so they appear when searching “law coaching.” Their goals included attracting more students through eye-catching ads and engaging with the youth on social media.
Result: 2.5x ROI in Just 5 Months
Our Approaches For St. Peter’s Law Academy Results
Before our team stepped in, St. Peter’s Law Academy’s website was struggling. They only had about 500 visitors coming to the site each month, and a high 70% of them left almost immediately after landing on the page, showing little interest or engagement. However, after just five months of working together. The changes we made really helped. More students found them online, and more decided to study law with St. Peter’s Law Academy
- ● Website Traffic: Jumped up to 2,000 visitors each month.
- ● Bounce Rate: Went down to 67%, which means more people stayed on the site.
- ● PPC Conversions: Got 150% better, so more people clicked on ads and signed up.
- ● Social Media Engagement: Doubled, which meant more likes, shares, and questions about their courses.
A 6-Month Improving Transformation
Website Redesign: We started by fixing up their website. It was old and hard to use before. Now, it’s easy to look at, simple to navigate, and works well on mobiles view and desktop. We made sure it told everyone about the great courses they offer and shared stories of students who did well.
Search Engine Optimization: After the new site was up, we worked on making it easier to find on Google. We looked at what was wrong before and fixed it. We made the website’s content better so more people could find it when they searched for law stuff.
PPC Advertising: We set up ads that would show up when people searched for law coaching. We picked words that people use when looking for law courses and made ads that would draw them in.
Social Media Marketing: We used social media to reach out to students. We made ads that would catch their attention on places like Instagram and Facebook. This helped more people know about St. Peter’s and even got some new students interested.
Graphic Design: Integral to the redesign, we introduced fresh, modern graphics that not only enhanced the aesthetic appeal but also helped in conveying the professionalism and quality of St. Peter’s Law Academy. Clear, engaging visuals were used to describe courses, highlight testimonials, and guide users through the site with intuitive design elements.
Re-optimized Online Marketing Campaigns
- ● Website Redesign: We made their website look new, easy to use, and full of info about their courses.
- ● Graphic Design: We created engaging pictures and designs to make the website look nice and professional.
- ● SEO: We helped their website show up better when people search for law schools online.
- ● PPC Advertising: WWe put ads out there so when people look for law classes, they see St. Peter’s.
- ● Social Media Marketing:We used social media to talk to students, making more people know about St. Peter’s Law Academy.
The Challenge
- ● Website not working and many backend issues
- ● Low visitor numbers and high exit rates
- ● Needed better looks, wanted better online findability
- ● More ad clicks and boost social activity
Client Feedback
Ad Age Media Resources has made a big difference for St. Peter’s Law Academy. They understood our needs and helped us to grow online. More students are coming to our site, and more are joining our classes. They were always easy to talk to and really cared about doing a good job for us. We’re happy with what they’ve done and want to keep working with them.
